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swyx @swyx

Wishing all B2B saas landing pages could have 10% of the personality this guy brings

Recovering marketer from the productivity space here. Your product looks great. Here's my two cents on the "positioning" dicussion happening: the copy on your "Our story" page reads like most other productivity apps out there. Sorry to be so blunt, but it's generic, buzzwordy, and you can swap your company name out for any other company. > That's why we decided to build XXXXX — an all-in-one work management software that is simple to learn and easy to use. What's missing IMHO is this: why did you undertake the drudge of building this? All software creation is motivated by a disatisfaction with what's already out there, so what is the unique point of view that motivated you and... it is hoped, will motivate an audience who shares that point of view. It's not why you are better, cheaper, faster (those are terrible vectors for positioning btw) it's what makes you different.
Nov 14, 2022 View on X →
https://x.com/swyx/status/1591945576501096449
Monday, November 14, 2022 Product
Twitter 166 likes 6 retweets 61 bookmarks ID: 1591945576501096449
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