It’s wild. The Blake Lively lawsuit against her costar is an absolute PR kamehameha Lively’s team basically: - gathered mountains of incriminating receipts, including emails and texts that might have been leaked by the crisis comms consultant’s former employer - waited until he thought he was in the clear, as his gloating texts showed - ambushed him with a Friday night filing and a leak to the New York Times (my bet is Lively’s lawyers briefed the NYT on deep background), resulting in a scathing investigative piece (continued)