I think it's just a buzzword but what Programmatic SEO (pSEO) means is umm... 1) first example: Someone posts a job on my site Remote OK They add tags php, js, react Now that job posts links to /remote-php-jobs and /remote-js-jobs and /remote-react-jobs If that page is opened, the site parses it and figures out ok /remote-php-jobs wants to see jobs with tag "php" so it searches db for that and shows them That's really it It means that your users are creating your content and pages for you on-the-fly 2) second example: Nomads .com works the same, you filter for [ fast internet ] [ warm ] [ europe ] and it auto generates a slug /warm-places-in-europe-with-fast-internet That slug is saved in a db with the filter query and is then added to the sitemap and becomes a page So again the users make those pages not me! That's kinda programmatic SEO I think