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Ethan Mollick @emollick
Friday, October 10, 2025 import

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This paper shows that you can predict actual purchase intent (90% accuracy) by asking an LLM to impersonate a customer with a demographic profile, giving it a product & having it give its impressions, which another AI rates. No fine-tuning or training & beats classic ML methods. https://t.co/3owtMMZ0m9