The Lobster Internet

@gregisenberg
GREG ISENBERG @gregisenberg
Sunday, February 15, 2026 AI

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Big news from Kimi, you can now deploy OpenClaw to Kimi in seconds on the cloud (no mac mini required). You get a 24/7 AI assistant without a terminal in sight and designed for the non technical personal. Feels like something anyone would use. It got me thinking of how this whole openclawification of the internet might play out. I call it the lobster internet: phase 1 - hackers at home openclaw runs on mac minis, raspberry pis, homelabs. tinkerers wire telegram bots and local models together. messy, powerful, niche. not for mass market yet phase 2 - "claws" hosted in the cloud kimi and others put openclaw-style agents in the browser with storage, skill libraries, uptime. agents become accessible to anyone with a tab open. phase 3 - multi-model orchestration anthropic, openai, google, grok etc all ship hosted agent layers. model wars move from “who’s smarter” to “who orchestrates better" because thats what really drives output fro 2026 and beyond phase 4 - verticalized bundles real estate bundles. ecommerce growth bundles. hedge fund research bundles. pre-wired workflows + memory + distribution. plug in and go. tons of opportunities here for founders. adding some of these ideas on Ideabrowser.com phase 5 - agent as employee agents get job titles: researcher, growth lead, qa tester, ops manager. dashboards show output per agent. founders manage clusters/ phase 6 - agents as the new saas instead of paying for tools, you pay for outcomes. so instead of buying “crm software” you'd rather buy “an agent that closes 20 deals/month.” software shifts from interface to executor. phase 7 - outcome-based pricing agents charge per lead booked, bug fixed, page ranked, deal sourced. subscriptions fade. performance pricing expands. phase 8 - personal agent layer every operator has a persistent agent that knows their style, context, network, data. it travels across tools. it drafts, negotiates, researches, builds. phase 9 – agent-native apps (the parallel internet) this fascinates me. every major human app gets an agent equivalent. agent twitter. agent notion. agent polymarket. agent recruiting. moltbook is the early signal. there will be moltbooks for XYZ. apps stop being for humans first. they become programmable surfaces for agents. lots of opportunity here. phase 10 - onprem becomes the new cloud enterprises run secure, local-first agent stacks. private models, internal data, certified workflows. “local” becomes a selling point. phase 11 - regulated agent frameworks finance, healthcare, gov adopt audited agent systems with traceability and compliance built in. certification becomes table stakes. phase 12 - invisible infrastructure memory layers, mcp routing, storage, uptime abstract away. running agents feels like electricity. people think in outcomes, not tools. phase 13 - agent-native companies 3 humans, 300 agents. org charts show humans directing systems. leverage becomes extreme. headcount becomes blurry. phase 14 - leverage premium humans the scarce skill becomes taste, orchestration, positioning. less typing. more directing. more judgment. the best operators design systems others rent. from hobbyist bots → to hosted infrastructure → to vertical stacks → to agents replacing saas → to the agent internet → to agents coordinating the economy itself and we’re somewhere between phase 2 and phase 4 right now. I'm rooting for you, Greg Isenberg
Explore Further

This has a linked resource worth reading, a tool worth trying, or an idea worth prototyping

Quick Insight

Greg Isenberg outlines a 14-phase evolution from hackers running OpenClaw on Mac Minis to a future where agents replace SaaS tools and operate with outcome-based pricing. This is classic startup founder future-casting, but the early phases (2-4) around hosted agents and vertical workflows are already happening and relevant to Brian's fintech work.

Actionable Takeaway

Explore OpenClaw deployment on Kimi's cloud platform since it removes the Mac Mini barrier - could be a quick way to prototype AI agent workflows for his side projects without infrastructure overhead.

Related to Your Work

Phase 6-7 (agents as SaaS replacement with outcome-based pricing) directly applies to fintech - instead of selling webhook/analytics dashboards, Brian could build agents that "deliver X qualified leads per month" or "reduce chargeback rate by Y%" with performance-based pricing.

Source Worth Reading

The linked article expands significantly on the tweet with concrete examples and phase breakdowns. Worth reading for the vertical bundle opportunities (phase 4) and the agent-native apps concept (phase 9) - both have immediate side project potential.

Tags

#ai-agents #saas-evolution #automation #fintech-opportunities #side-projects