Today, Sierra is releasing Ghostwriter, our agent for building agents. With Ghostwriter, you can create an AI agent for your customer experience — one that can chat, pick up the phone, speak dozens of languages, take action on your systems of record, and be protected with industry-leading guardrails — simply by having a conversation. No clicking, no forms, no menus. Codex and Claude Code have transformed how we build software, making it possible for software engineers to orchestrate and review the work rather than doing all the work themselves. We think the same transformation will happen for all software. Rather than every enterprise app having a web app for humans and an API for automation, every software platform’s UI will be an agent that can do the work on your behalf. I recorded a demo of my building and optimizing an agent with Ghostwriter so you can see how powerful and easy it is to use. It’s completely changed the way our early adopters build agents, and it’s changed the way I think about the software industry. Let me know what you think, and, if you’re interested in trying it out at your business, please reach out directly.

## Quick Insight

Sierra is announcing Ghostwriter, a conversational tool for building customer service agents that can handle calls, chats, and system integrations. This represents the broader trend of replacing traditional UIs with AI agents, which is highly relevant for Brian's fintech work where customer experience and automation are critical.

## Actionable Takeaway

Evaluate Ghostwriter for building customer support agents for his fintech platform's credit-card offers system - could automate merchant onboarding questions, user support for linked accounts, or webhook troubleshooting conversations.

## Related to Your Work

Direct application to his fintech startup's customer experience layer. Instead of building traditional support dashboards and forms for merchants integrating offers, he could deploy an agent that handles technical questions about webhook implementations, troubleshoots integration issues, and guides merchants through the onboarding process.

## Thread/Source Worth Reading

Tweet mentions a demo video showing the build/optimization process. Worth watching to see the actual workflow and complexity level - could reveal whether this is genuinely no-code or still requires technical sophistication.

## Action

**EXPLORE_FURTHER**

## Tags

`ai-agents`, `customer-experience`, `fintech-tools`, `automation`, `no-code`