Substack @Substack

How @Emily_Sundberg bet on herself and won: "I said if I ever make more from my newsletter than I am from consulting with tech companies, I'll try doing it full time and see what happens. And that happened."

Emily built Feed Me into a top publication on Substack without bringing an existing audience with her. In this cut-down version of Open Tab episode 1, she talks through how she got there and what she's built since:

• How she spotted the newsletter opportunity early
• How she thinks about Feed Me as a studio (the podcast, job board, events, merch, and what might come next)
• Why VC money makes her nervous
• Who in media she sees winning soon

May 7, 2026 View on X →

https://x.com/Substack/status/2052426014111003023